Bike riders and coffee drinkers are each an energetic bunch, and at the center of that sizable overlap is John Roos, founder and chief trike-pedaler at RoosRoast. John has been a devoted bike guy since he was a young kid growing up on East Jefferson St., and much of his penchant for coloring outside the lines was formed while riding headlong into obstacles.
Winning races helped John affirm a few early decisions and helped him learn that what might seem like a wrong step can easily be a right one, as long as you keep pushing yourself to try and build and cook and brew new things. Which makes you think that, despite the zigs and zags, bike-powered coffee entrepreneurship was something he was always destined to do.
At this point, you can basically distill John’s worldview into three core principles: keep making stuff, communicate with each other, and check your tire pressure. We also hash out a lot of ideas for celebrating non-mechanized movement in town, including Tours de Teacher, a new skate park for kids, and Festifools on (Two) Wheels.
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